The Keyword Research tool gives you relevant keyword suggestions and essential statistics for every keyword, including a specific number of monthly searches for each keyword in a defined geographical area, a keyword effectiveness coefficient, search trends and a bid competition measurement so you can optimize and estimate your prospective advertising budget.

Rank Tracker shows your precise city or zip code rankings on more than 370 search engines. You will see all types of search results (videos, news, shopping results, places, ads, knowledge graph, featured snippets). This is a proven way to see your rankings through your visitors’ eyes. Rank Tracker is automated, so you can schedule scanning monthly, weekly, daily or do instant rank checks anytime – the process takes a minute and the freshest data is all yours.

The Landing Page SEO & Site Audit tools check if your website is mobile-, user- and search engine friendly. Google now loves fast sites with zero technical issues, that’s why you must audit your website for technical and SEO errors on a regular basis. These tools consider 50+ influential ranking factors, including mobile friendliness and page load speed, changes to HTML code and the Schema markup.

The My Backlinks tool does far more than keep track of your link profile. This tool aims to maximize the effectiveness of backlinks in your SEO process. Don’t miss a change – the Toxic Pages feature detects links that are potentially dangerous. The Competitor Backlink Spy analyzes specific backlinks of your competitors and then sorts them by which links go to more than one of your competitors or have the highest domain or URL authority and/or citations.

With the Social Analytics tools you can analyze your online presence, build a social media strategy and make your content work well for your traffic.

The Spy on Competitors module is a great set of tools to keep an eye on competitors’ strategies and stay ahead of the competition.